Advertising without posters is like fishing without worms.

We're one of the oldest working letterpress print shops in America, and over the years our posters have featured a host of country music performers ranging from Hall of Famers Hank Williams, Bill Monroe and Johnny Cash to present-day stars Garth Brooks, Wynonna Judd and Shania Twain.
Advertising without posters is like fishing without worms.
- The Hatch Brothers

•We've done it all without losing that irresistible appeal of turn-of-the-century Hatch posters used to promote vaudeville, circus and minstrel shows across the country.
•Find out who our clients are today - Bruce Springsteen, Bob Dylan, Nike, Taylor Guitars, Jack Daniel's, Pizza Hut, Oxford University Press and the band in your home town.

Details from video:
http://www.countrymusichalloffame.com/site/multimedia-video.aspx?cid=3966
Manager: Jim Sheraden, been around since 1879, 10 employees & interns from all over, everything done letterpress by hand, balance responsibilities as designer and printers with responsibility to the heritage of the shop - has museum, wooden & lead type to typeset posters, at least a week from beginning to end on job, 7 presses in the shop, posters as ad and as commemorative item, 50,000 people visit a year & 500 plus jobs per year


Why is shop so popular? heritage, distinct imagery - combo of old woodblocks (doesn't introduce new typefaces) & carving new blocks all the time, very organic
•collages from the archive - "monoprints"(each one is unique) "preservation through production"

Then & Now

History of HSP: http://www.countrymusichalloffame.com/site/experience-hatch-history.aspx

From their very first print job - a handbill announcing the appearance of Rev. Henry Ward Beecher (brother of Harriet Beecher Stowe), the Hatch Brothers got the look right. Here was the simplicity, the effortless balance between type size and style, vertical and horizontal layout. Here too was the distinct whiff of American history, Southern culture and entertainment.