Big Food Corporations, branding

http://www.brandchannel.com/start1.asp?fa_id=491 •Indeed, the most obvious lesson of the movie is one for the logo designers of the branding world: It’s time to rethink the archetypal logo of the red barn and pastoral farm scene. •The picket fence and the silo and the 1930s farmhouse and the green grass. The reality is…it’s not a farm, it’s a factory. That meat is being processed by huge multi-national corporations that have very little to do with ranches and farmers,” argues Michael Pollan, author of The Omnivore’s Dilemma. •Yet despite the fact that Perdue and Tyson sell a good bulk of their food through Walmart, the nation’s number-one grocery retailer, Walmart ends up being portrayed as relatively clean—in part because, unlike other brands (including Tyson and Perdue), Walmart talked.