Wednesday, August 19

Articles on the redesign



http://www.businessweek.com/bwdaily/dnflash/content/mar2009/db20090316_585298.htm?chan=top+news_top+news+index+-+temp_companies

Walmart Gives its Store Brand a Makeover
Wal-Mart is changing the formula for many of its Great Value products, adding new items and rolling out updated packaging
For the past year, Wal-Mart has worked with suppliers and consumers to test the quality of more than 5,250 of its Great Value private-label products against leading national brands.
•With thousands of products spanning 100 categories, Great Value is not only the biggest brand Wal-Mart carries, it's the biggest grocery brand in the entire country.
•The Great Value redesign comes amid a period of strong growth for private labels of every stripe. Overall, sales of private-label items rose 10% in 2008, according to data tracker Nielsen, vs. a 2.6% gain for branded goods.

http://foodbizdaily.com/articles/91824-is-the-new-walmart-great-value-hard-to-shop.aspx

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